Posts Tagged ‘Dr. Peter Tarlow’
 

 
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Tourism Marketing: A Passion for Excellence

Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so...
by Dr. Peter Tarlow
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Tourism Truth, Advertising and Brochures

Tourism is to a great extent a world of marketing.  In reality there are three major parts to the tourism product 1) the product itself, 2) the way the product is presented by both the provider (marketing) and perceived by the...
by Dr. Peter Tarlow
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