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Tourism Truth, Advertising and Brochures

Tourism is to a great extent a world of marketing.  In reality there are three major parts to the tourism product 1) the product itself, 2) the way the product is presented by both the provider (marketing) and perceived by the...
by Dr. Peter Tarlow
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On Being A Great Tourism CEO and Industry Leader

By: Dr. Peter Tarlow July 2013 Many people outside of the tourism industry tend to think of tourism and travel as an ongoing never-ending party. Yet anyone who has ever worked in the world’s largest peacetime industry knows t...
by Dr. Peter Tarlow
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marathonist

Protecting Soft Targets

By Dr. Peter Tarlow June 2013 With the onset of the summer travel season in much of the world June is a good time to ask ourselves how well we are protecting our tourism sites. Airlines and other forms of transportation have th...
by Dr. Peter Tarlow
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