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Tourism Marketing: A Passion for Excellence

Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so...
by Dr. Peter Tarlow
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On Being A Great Tourism CEO and Industry Leader

By: Dr. Peter Tarlow July 2013 Many people outside of the tourism industry tend to think of tourism and travel as an ongoing never-ending party. Yet anyone who has ever worked in the world’s largest peacetime industry knows t...
by Dr. Peter Tarlow
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Roasted Peppers in Madrid

Food as a Tourism Marketing Agent

There is little doubt that food is a major part of the tourism experience.  If tourism is about seeing new sights and having new and unique experiences then the culinary world is a major part of the tourism experience.  Becau...
by Dr. Peter Tarlow
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marathonist

Protecting Soft Targets

By Dr. Peter Tarlow June 2013 With the onset of the summer travel season in much of the world June is a good time to ask ourselves how well we are protecting our tourism sites. Airlines and other forms of transportation have th...
by Dr. Peter Tarlow
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Tourism Truth, Advertising and Brochures

Tourism is to a great extent a world of marketing.  In reality there are three major parts to the tourism product 1) the product itself, 2) the way the product is presented by both the provider (marketing) and perceived by the...
by Dr. Peter Tarlow
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