Roasted Peppers in Madrid

Food as a Tourism Marketing Agent

There is little doubt that food is a major part of the tourism experience.  If tourism is about seeing new sights and having new and unique experiences then the culinary world is a major part of the tourism experience.  Becau...
by Dr. Peter Tarlow
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UNWTO_1BILLION_infographic212

Tourism IS Economic Development

Today, according to the United Nations World Tourism Organization (UNWTO), the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major player...
by Nydia O Tapia - Gonzales
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Southwest Airlines

Southwest Airlines Celebrates 40 Years in the RGV

A water salute for Southwest Airlines 40th Anniversary in the RGV celebration at Valley International Airport. What is a cannon water salute?At an airport, typically an even number of vehicles will line up perpendicular on the...
by Nydia O Tapia - Gonzales
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Aeromar jet

Java Talking with Lupe about Mexican Airlines in Harlingen

Last week’s conversation with my husband Lupe Gonzales (Mr. Pro Harlingen) revolved around the promotion and marketing of Harlingen’s services and attractions. The story generated a good amount of interest. We are happy to...
by Nydia O Tapia - Gonzales
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vacationers

Delivering on the Tourism Experience

Anyone who has traveled in the last year has faced the fact that the travel experience has some key challenges.  Tourism is promoted as a stress reliever and a way to renew both body and soul.  Unfortunately what should be an...
by Dr. Peter Tarlow
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