Bite And Brew

August 11, 2013

Coffee From Veracruz and H.E.B. Still Going Strong

La Parroquia in Pharr

I recently visited the new H.E.B. on South Cage  & Ridge road in Pharr, Texas, where I found the second Gran Café de la Parroquia establishment in the Rio Grande Valley. Two years ago I wrote a story about this coffee shop that originated in the city of Veracruz, Mexico in 1808. I was thrilled to know this delicious Mexican coffee had come to the Valley. The first coffee shop can still be found in Weslaco, Texas, but the hours of operation have changed. They now close at two in the afternoon from Monday to Friday. The café lechero is still available on so are the “bombas”(Mexican sweet bread conchas grilled in butter, sliced across and filled with refried beans and cheese)  the croissant sandwiches and other similar menu items.

I stopped for coffee and visited with manager Jose Palma who informed me that things have been going very well. The best news he had was that H.E.B. had just informed them of other valley locations available for lease and ready to house more Cafes de la Parroquia. Among those locations were McAllen, Mission, San Benito, San Juan and Rio Grande City. He said the company is ready to grow with H.E.B.

The company is also looking into expanding to the state of Florida where they recently introduced their original coffee during the HMY Boat Show. For now, the only way to buy this delicious Veracruz coffee is to travel to Weslaco or Pharr, or to order it online at laparroquia.com. People and businesses from all over the United States already place online orders every day. Franchises are not available, but according to Palma, things may change soon, for the demand is there.   

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About the Author

Nydia O Tapia - Gonzales
A bird does not sing because it has an answer, it sings because it has a song.-Maya Angelou. La Vida Valle is where I write about "la vida" life in the Rio Grande Valley. From this bi-cultural corner on the tip of Texas, I share my poems and spiritual and travel experiences. I also blog about the arts,nature and my passion for historic preservation and architecture. But most important, let's talk about "la vida" - living our lives - in a vacation state of mind. Contributions and comments are always welcome .




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